MTV RE:DEFINE, an annual charity art exhibition and auction, was founded in 2011 by the MTV Staying Alive Foundation and the Goss-Michael Foundation. It has grown to be one of the leading events on the contemporary art calendar.
MTV Staying Alive Foundation is an international content-producing and grant giving organization dedicated to stopping the spread of HIV among young people. The Foundation creates and distributes challenging and entertaining HIV-prevention content across MTV channels globally and with third-party broadcasters. Alongside this, the MTV Staying Alive grants program finds and funds young people who are tackling the HIV epidemic in their communities. To date, MTV Staying Alive Foundation has been able to distribute more than $6 million of grants to youth-led organizations globally. Through investing in young leaders, the foundation has facilitated the distribution of over 9.7 million condoms, reached more than 3.8 million young people directly about HIV, and HIV-tested over 270,000 young people in 72 countries. The MTV Staying Alive Foundation is registered as a UK charity and as a 501c3 charitable organization in the United States.
The Goss-Michael Foundation is one of the leading contemporary British art collections in the United States. Founded by George Michael and Kenny Goss in 2007, the collection includes many important artists in contemporary art including, Tracey Emin, Damien Hirst, Sarah Lucas, Marc Quinn and Michael Craig-Martin. In addition to displaying the private collection, The Goss-Michael Foundation supports an Artist-in-Residence program, exhibits select international artists on a rotating basis and works with significant Texas-based artists as part of its (FEATURE) program.
Through generous donations from leading artists and support from local and national philanthropists and sponsors, MTV RE:DEFINE has raised over $11m to date.
The eighth annual MTV RE:DEFINE benefit will take place in March 2019. Stay tuned for more details.