About the Foundation
At a Glance...
The MTV Staying Alive Foundation is a global HIV prevention and awareness charity that is 100% donor funded.
The Foundation operates with a simple vision - to stop the spread of HIV before it starts. By funding young people running grassroots prevention projects, and producing content that raises awareness to global youth, the Foundation fights HIV epidemic the smart way.
You can read about some of the organizations we support below.
Staying Alive Foundation grantee Adolescentes y jóvenes en Acción (AYJA) are working closely with Indigenous youth in the Peruvian Amazon through the use of community radio to raise awareness of HIV/AIDS and educate about prevention.
With an estimated 75,000 people living with HIV in Peru, AYJA is targeting those who fall through the gap, whilst keeping in mind the cultural considerations of their Indigenous identity. AYJA works with four Shipibo Conibo ethnic communities in the Yarinacocha district, where there are no current interventions towards HIV/AIDS in adolescents and young adults.
AYJA identifies four peer promoters in each community to implement and host radio programs - which is the most widespread media used - where they promote and educate about safe sex through culturally appropriate methods.
Along with the radio segments, AYJA use monthly theatre and educational recreation activities in schools and community spaces to educate about HIV prevention and highlight stigma and discrimination associated with the virus.
They conduct capacity building workshops for peer educators throughout the year to develop the radio programs and create culturally appropriate information, education and communication materials.
TRACE Kenya use innovation and creativity to target a key population that has fallen through the gap in HIV prevention. Kenya is home to one of the world's harshest HIV/AIDS epidemics, with an estimated 1.5 million people living with HIV.
Based in Kenya's south-west, Gilgil town is the headquarters for some of the country's influential military and paramilitary services. The Western Command of the Kenyan Army, the Anti-Stock Theft Unit of the Kenyan police force and the training school of the National Youth Service College are all based in Gilgil.
This Staying Alive Foundation funded project Marching Away from HIV and AIDS is specifically designed to reach out to young uniformed officers with HIV awareness campaigns inside the camps. Due to the nature of their jobs and their location, HIV prevention outreaches are limited and access to information is overlooked.
With an intention to reach 15,000 military and paramilitary youths, TRACE Kenya use interactive games including the Condolympics (Condom Olympics), conduct ongoing peer education training, sensitization forums among the Gilgil community, offer Voluntary Counseling and Testing (VCT) services within three camps and conduct the Chanuka Challenge - translating to 'be informed' in Swahili. It involves knowledge testing on HIV/AIDS related issues, STIs, stigma and discrimination.